Pat Hanahoe-Dosch
3,084
�words
AC/DONE
����������� The wide, long boardwalk frames the beach side of almost
half of Absecon Island, New Jersey, from the Inlet of Atlantic City (A.C.) to
the end of Ventnor City, the two largest of the four cities on the island.
Ventnor�s part of the boardwalk is mostly just a pedestrian and bicycle
thruway. Residents and visitors can enjoy walking along the boards or sitting
on the benches along the railings and enjoy an open view of the beach and ocean
without worrying about the tides or sand. The three towns on that end of the
island have always preferred to be mostly residential with some small
businesses, like restaurants or shops. Today, there aren�t even any hotels left
in those towns. However, Atlantic City and its boardwalk have always relied on
tourism as its primary industry, selling itself as �America�s Playground,� offering
beautiful beaches and great family style entertainment. However, in the past
thirty years or so, it has become mostly about gambling and fancy outlet
stores. Now the city is paying for letting the casinos dominate its tourist
industry.
����������� The headlines in the local South Jersey media in the past
couple of months have been all about the casinos that recently closed down in Atlantic City
(A.C.). So far, four casinos - The Atlantic Club, Showboat, Revel, and Trump
Plaza - have shut down, and there is talk that the Trump Taj
Mahal will be next. According to a Reuters
article, even without the Taj Mahal
closing, over 8000 employees are without jobs now. However, these are only the
latest casualties of what is ailing A.C. In 1999, the Trump World�s Fair casino
closed. In 2002, the Claridge closed down its casino
and became just a hotel, and in 2006, the Sands shut its doors. According to
the U.S. Bureau of Labor Statistics, A.C. had a 10% unemployment rate in July,
2014, before the recent spate of casinos shut down and laid off all of their
employees. Recently, Standard and Poor�s downgraded A.C.�s credit rating from A
minus to BBB plus. The mayor announced in all the local media that he is considering
asking the state to let the city make stringent budget cuts, perhaps laying off 200 - 300 city employees very soon. One of the
main differences between before casinos and after casinos in A.C. is the loss
of diverse, affordable entertainment that is not centered around
gambling. The tourism industry in the city and, consequently, much of the
surrounding areas, seems to have become dependent on gambling instead of the
kinds of beach resort entertainment that had been the city�s big draw in the
past. And so the city is undergoing a downward economic spiral, once again.
����������� From the 1950s to the late 1970s, A.C. declined
economically and physically. Some of the piers and other attractions were
destroyed by storms, burned down or shut down; businesses suffered from
competition from other resort towns up and down the East coast, and there were
limited opportunities for jobs outside the tourism industry. Then in 1976 a
referendum was approved to allow gambling within the city limits, and in May of
1978, the first casino, Resorts International, opened. However, despite all the
largesse gambling�s promoters promised, the casinos never really re-vitalized
A.C. the way most people had hoped it would. Now, they never will, because
tourists can go to many other places to gamble, and A.C. doesn�t offer much
more than casinos anymore.�������
����������� When my mother was young, her parents would drive down
from Philadelphia to take the whole family to the Easter Parade on the
boardwalk. People loved to promenade there and show off their Easter outfits,
then go shopping and to a fancy restaurant. They would also come for weekends
in the summer to enjoy the beach, the ocean, and the boardwalk. All along the
boardwalk there were shops, theaters, restaurants, and businesses that catered
to tourists, like stands selling soft serve ice cream (also called frozen
custard), pizza, fries, funnel cakes, t-shirts, hermit crabs, and so on. There
were game arcades and specialty shops like Fralingers
or Shrivers candy stores, which sold salt water
taffy, fudge and molasses paddles, Copper Kettle Fudge, and Planters Peanuts.
There were many piers along the boardwalk with cheap but great entertainment
from amusement park rides to theaters with big name headliners. The island has always
had some of the best beaches in the world with its fine, soft sand, and an
easily navigated port through which fishing and recreational boats can easily
come and go.
����������� In my childhood, A.C. was still a place where those of us
living nearby went to shop or to the boardwalk for entertainment. Adults would sometimes
go into the city for the night clubs and restaurants. In those days, most of the
stores were still in fairly good shape, though business was seasonal, and many
were not cheap. The boardwalk also had some expensive stores, as well as the
tourist shtick. Fralingers candy store and Planters
Peanut store were still two major landmarks. Some of the old hotels were still
in business, adding a kind of charm and class the boardwalk hasn't seen since
the last one was demolished in the early '80s. (To be fair, the Claridge was renovated instead of demolished and is still a
beautiful hotel.)
����������� When I was young, A.C. was also a place where the Miss
America Parade happened, and where we could go to what was then called
Convention Hall (now called Boardwalk Hall) to see the Ice Capades,
rock concerts, and the Lipizzaner Stallions, among other events. In 1964 the
Democratic Convention was held there, and a few days later the Beatles played
there. Important things other than the Miss America Pageant did happen in the
city even when it was in its decline.
����������� Atlantic City High School and Holy Spirit High School
still hold their graduation ceremonies at the Boardwalk Hall. I remember
walking through the hallways and escalators to the main hall and stage, feeling
special because our ceremony was there. It was a special night in a special
place, and afterwards, we took photos outside the hall on the boardwalk.
Decades later, my niece walked across that same stage for the same reason. By
then, the hall was no longer used for conventions - there was a much newer,
fancier convention center on the other side of the city by the train station,
just off the entrance to the expressway. The Boardwalk Hall does still offer
some interesting entertainment, but they are expensive. Rock stars, bands,
boxing tournaments, and so on, are still part of the venue. But the new, fancy convention
center only offers the typical fare of convention centers, such as expos and
car shows. It also is far from the boardwalk, close to the outlets which
maintain regular business hours. People aren�t likely to leave those events and
wander around town, the way they used to wander along the boardwalk after an
event at Boardwalk Hall. Today, there isn�t much to do around Boardwalk Hall
except go into the casinos. People love admiring the ocean, but they can do
that at any of the islands up and down the East coast.
����������� Up until the �70s, Steel Pier was still a great place to
take kids because it was cheap; for the price of one cheap ticket, anyone could
see a movie and a show in the music or dance hall with big name headliners like
Frank Sinatra and Diana Ross, play in the amusement park, ride the diving bell,
watch a diving horse, or sometimes even see a small circus. It was a major
tourist attraction, bigger than any of the other piers. Fire, neglect, high
costs, and lack of interest caused it to shut down in the �70s. It was rebuilt,
though smaller, and today is once again an amusement park, but only an
amusement park. It is now surrounded by casinos. The only other significant
non-casino entertainment in that section of the boardwalk in the past decade
has been the House of Blues, which recently closed down along with the Showboat
casino.
����������� The Million Dollar Pier, which was once also a theater
and amusement park, suffered its own losses with fire and neglect. It was
rebuilt as a pier of indoor shops. Ceasars owns it
now, but a number of local and Philadelphia media claim it was recently bought
by a Philadelphia developer. Today Central Pier still offers arcades and a few
tourist shtick shops, but is grimy and small. Steeplechase Pier once housed a
large auditorium where headliners like the John Phillip Sousa band played. It
also had a big amusement park with a roller coaster and other attractions. The
storm of �62 destroyed most of it. A fire burned the rest in 1988, and it was
demolished in 1996.� It was never
replaced. The Garden Pier once offered a large theater with many famous singers
and musicians. The first Miss America Pageant was held there in 1921.� Today it houses the Atlantic City Historical
Museum and The Atlantic City Art Center, both interesting places to visit
though small, but located at the end of the boardwalk after all the closed up
casinos. There is little parking around there now, too, since those casinos and
their parking garages are now closed.
����������� There were still successful nightclubs, especially around
Kentucky and Arctic Avenues, and theaters, through the 1960s. Most had closed
down by the late '70s, though, and the rest went out of business when the
casinos came in with their own theaters and entertainment. Even the Club Harlem
succumbed to the urban decay of its neighborhood, never fully recovering from
the gang war on Easter Monday in 1972 that left five people dead there. It
closed for good in 1986. What is left in A.C. now, outside of the casinos and a
few blocks around them, are mostly small, local bars. A few places managed to
hold on through close proximity to the casinos, like the Atlantic City Bar and
Grill, or by becoming part of the fairly new, outlet stores section of the
city, being near the new Convention Center, or specializing in something
unique, like the Tun Tavern Brewery, which makes its
own microbrews. A few classics continue to hang on, like The Knife and Fork
Inn, Dock's Oyster House, Tony�s Baltimore Bar and
Grill, and the historic Gardner�s Basin, though it has changed greatly over the
years. It now offers the Atlantic City Aquarium as well as new shops,
sightseeing boat tours, and restaurants. There are still small stores,
particularly on Atlantic Avenue, that cater to locals, but most businesses,
especially along the boardwalk, couldn't compete with the casinos.����
����������� I was a freshman in high school when gambling was voted
into Atlantic City, a junior when Resorts first opened its doors. I can
remember some of my classmates talking about how they wanted to be dealers at a
casino, and how easy it would be to make money that way. Some locals were sure
that the casinos would bring more jobs and more money to the area, more
opportunities for everyone. It gave people hope in a place that hadn't had much
hope in some time. And the casinos did do that for some, for awhile. Some of my
classmates did become casino employees, either as dealers or cocktail
waitresses, or other staff. But in those early years, the casinos brought in
people from Las Vegas or Tahoe for the management positions.
����������� About fifteen years or so after graduation, I ran into a
former classmate while I was adjunct teaching at the local community college.
He was taking classes there. He told me that dealing cards at the casinos was
not what he had imagined. It was a hard life, spent standing for hours in a
smoke-filled room, dealing cards to people who were often rude, drunk,
desperate, or on vacation and thoughtless about the people who live and work in
their vacation land (a problem often encountered in all aspects of life on an
island fueled by a tourist economy). The casino didn�t pay as well as he had
thought it would when he started on that career path, and the cost of living on
the island had risen. Now his paycheck didn�t go very far, so he was going back
to school for a college degree. I left a year later for a job far away, but I
hope he finished college and was one of the lucky ones who got out of the
casino industry before so many lost their jobs.�
����������������������� The success of A.C. has always been
interrelated with the surrounding communities� success. After World War II and
before casinos, the two major industries in the entire area, both on the island
and on the mainland, were tourism and the Federal Aviation Administration William
J. Hughes Technical Center (FAA Tech Center), which was called The National
Aviation Facilities Experimental Center (NAFEC), then. My father worked there,
and later my two brothers, as well. In those early days of casinos, NAFEC
employees were often given discounts at local businesses, and sometimes free or
discounted tickets to events at the casinos, especially in their theaters. But
gradually that changed. The casinos stopped giving out or discounting tickets
to local businesses or organizations, and the prices of tickets to events
climbed higher.
����������� Now, the neighboring areas and towns, which are
considered better places to live, have increased in value and cost because of
the casinos and because property near the beach is at a premium. As property
values increased, so did property taxes.�
Houses in those towns and certain sections of A.C. have grown more and
more expensive both to buy because of their property values, and to maintain
because of taxes. By the end of the first decade of the 21st century, much of
Margate and Longport, and the more high-end areas of Ventnor and A.C., have become
summer residences of the wealthy, whose primary residences are often in
Philadelphia, New York, North Jersey, or even further away, or places to
entertain CEO's or VIPs from the casinos and related industries. The owners of
those summer residences don�t vote in local elections, and don�t have any stake
in the schools or other facets of everyday life with which year-round residents
have to deal.� Consequently, schools have
closed or had to be consolidated with schools in other towns, and young people
with families or anyone making a middle or lower income salary, who can rarely
afford to buy a house in any of those areas, today are settling on the mainland
or other areas, not on the island. If they can�t keep or find jobs, they will
have to move out of the county or even out of state. Retired people on fixed
incomes, many of whom have lived in the area their whole lives, often can�t
afford to keep their houses because of the taxes and are also being forced by
economics to move. And so the local, year round consumers that could help keep
businesses afloat beyond summer, the main tourist season, are disappearing.
����������� Today, the main industries in this area are more varied,
but only for certain skill sets. The biggest employers are gambling and the
entertainment that the casinos provide to attract gamblers, tourism related
businesses such as restaurants, the local hospitals or medical facilities (like
urgent care clinics), the Richard Stockton College of NJ and the Atlantic Cape
Community College, and the FAA Tech Center. The only employers that don�t
require a college degree to be employed there in most positions except,
perhaps, janitorial or cafeteria work, are to be found within the casino
industry and businesses that rely on tourism. According to the New
Jersey Department of Labor and Workforce Development Division of Labor Market
and Demographic Research, �accommodation and food services�
was the largest employer in all of Atlantic County in 2010. The second largest
was the �health care and social industry.� �Many of those other employers are not
connected to A.C., but they will be affected by that city�s decline. The increase
in unemployment is going to add to the economic problems of the entire area.
Who can afford college if unemployed? Who can afford decent medical care
without health benefits? Who can shop or spend money without a steady paycheck?
If tourists aren�t coming in large numbers to gamble anymore, what income will
keep businesses open? Surely �America�s Playground� can attract tourists for
things other than gambling.����������
����������� As John Oakes, a resident of Margate said to me, "Prior to the legalization of gambling, the area was
basically dependent on the summer tourist season. Once Labor Day came, the locals
would 'roll up the sidewalks' until next summer. The biggest difference between
those days and the present is that back then families remained in town. Today
the year round residency is below 50% in many shore towns. The schools had
multiple classes per grade. Today we have seen school closings and
consolidating within school districts. My personal take is that the casinos
came in to do one thing, make a buck. Once they couldn't make a profit, they
pulled the plug and closed, leaving many people to fend for themselves. Yes,
the area has seen development, but what happens when the people can no longer
afford to stay? Hopefully the area can reinvent itself and avoid foreclosures,
abandoned homes, urban decay, and increase in crime."
����������� As the demographics of the local
population change to a larger percentage of part-time, summer residents and
short-term summer rentals, the casino industries are more dependent on tourism
for their business, both in gambling and entertainment, rather than a steady
pool of local customers, and they are even more at the mercy of all the casino competition
springing up in nearby states, such as Connecticut, Delaware, Maryland and
Pennsylvania. Atlantic City is no longer the only place to gamble in the
northeast. As the effects of this past recession and hurricane linger, casinos
are closing, thousands are unemployed, and the economic effects of these are
going to ripple out to the other businesses in the area. Major changes need to
occur in business models in A.C. if it is ever going to become a vibrant,
economic success again. The entire island is framed by some of the most
beautiful beaches in the world. Surely there are other ways of bringing in
tourists than just casinos.